Available for Freelance Projects

Jonathan Tubay

eCommerce Builder · Automation Specialist · Ops Tech Lead

I launch Shopify stores, WordPress sites, and Softr apps — then automate everything with Zapier, Airtable, and n8n. From zero to live, from chaos to streamlined.

🛒 Shopify 🌐 WordPress 🧩 Softr 📊 Airtable 🔗 Zapier ⚡ n8n
View My Work → Get In Touch
12+
Yrs Experience
10+
Live Projects
8+
LI Reviews
🇵🇭
Remote-Ready
What I Do

My Services

From building your storefront to automating your backend — I handle the full launch cycle.

🛒
Shopify Development

Full Shopify & Shopify Plus builds — theme setup, apps, product catalog, payment flows, and post-launch support.

🌐
WordPress / WooCommerce

Custom WordPress sites and WooCommerce stores — from scratch or migration. Fast, mobile-ready, and built to convert.

🧩
Softr App Development

Turning your Airtable data into client portals, internal tools, and web apps with Softr — no heavy code needed.

Workflow Automation

Connecting tools and eliminating manual work with Zapier, n8n, and Airtable automations — saving hours every week.

📋
Project Management

Agile delivery with Jira, Notion, and Confluence — managing sprints, stakeholders, and teams to keep projects on track.

🤝
Client Delivery Lead

I act as your technical point person — translating needs into action, managing timelines, and ensuring smooth delivery.

Portfolio

Live Projects

eCommerce stores delivered end-to-end — built, launched, and actively maintained.

🌿TEJAS TONIC
ShopifyeCommerceSubscription
Tejas Tonic

THC beverage brand — full Shopify store with product catalog, subscription flows, third-party app integrations, and ongoing maintenance.

Launch Site →
🔧TOOLMART HOU
ShopifyWholesaleB2B
Toolmart Houston

Hardware supply eCommerce for retail and wholesale. Streamlined ordering with Zapier & Airtable automations, full post-launch support.

Launch Site →
👑KINGDOM LAND KIDS
Shopify PlusFull StackOngoing
Kingdom Land Kids

Children's brand on Shopify Plus with full stack backend. Conversion-focused UX with complete setup, monitoring, and continued maintenance.

Launch Site →
Social Proof

What People Say

Real LinkedIn recommendations from colleagues, managers, and clients.

★★★★★

"Jonathan is a great person to have in your team. He has the right attitude, is reliable and truly treats his teammates as family. He's highly regarded — please don't hesitate to contact me if you're after a referral."

RF
Rodney Frost
Group CEO · Jonathan's mentor
in LinkedIn
★★★★★

"I worked with Jonathan for a year and a half and found him to be a very eager and enjoyable person to work with. Always willing to learn and always up for a challenge."

JC
Josh Cooper
IT Manager · Solution Delivery · Agile Master
in LinkedIn
★★★★★

"Jonathan is a hardworking and dedicated developer. His communication and commitment are fantastic. He has a great nature and is very keen to help where he can. He is an asset."

PM
Peter Miller
Senior ERP Implementation Lead · Microsoft Dynamics 365
in LinkedIn
★★★★★

"Jonathan is an excellent person to work with. He was quick to take charge of his team when the opportunity presented itself. Always willing to help a helping hand and very adaptable."

EC
Edlene Cervantes
Lead Project Manager · PMP®, CLSSGB
in LinkedIn
★★★★★

"I was very impressed by how quickly Jonathan was able to add value — understanding the product almost immediately and suggesting improvements within the first few days. Always friendly, professional and easy to work with."

KB
Katie Boland
Chief Engineer · CBA x15 Ventures · Client
in LinkedIn
★★★★★

"Jonathan is a very competent and diligent engineer. A good team player who always takes the initiative to lead. Has a fun and easy going attitude and is a pleasure to work with. I highly recommend him."

DB
Dinusha Bodhinayake
Senior Software Engineer · NodeJS / TypeScript
in LinkedIn
★★★★★

"Jonathan has solid work ethic. He consistently demonstrated his passion for problem solving. I have no doubts in his technical skills."

CJ
Carmela Joyce Tolentino
Training Manager · Groworx Philippines
in LinkedIn
★★★★★

"Jojo is a ray of sunshine in the team. His positivity is contagious. He is focused and result-oriented, always ready to roll up his sleeves and blow everyone away with his amazing work."

ML
Mikie Lim
Online Retail · Marketplaces · Managed Jonathan directly
in LinkedIn
★★★★★

"It was a pleasure to work with Jonathan, who led the offshore support team for our product! He brought great energy and leadership to the role every single day."

TT
Trish Talob
Strategic Designer · Same team
in LinkedIn
Process

How I Work

A clear, repeatable process that gets your project from idea to launch — smoothly.

01
💬
Discover

We align on goals, platforms, timeline, and budget upfront so there are no surprises.

02
🗺️
Plan

I scope deliverables and organize tasks in Notion or Jira with full visibility from day one.

03
🚀
Build

Store setup, automations, integrations — built efficiently and tested before going live.

04
🛡️
Support

Post-launch I stay available — ongoing maintenance and improvements to keep you growing.

Tech Stack

Tools & Platforms

Platforms and tools I use to build and automate every day.

🛒 Shopify & Plus 🌐 WordPress 🧩 Softr 📊 Airtable 🔗 Zapier ⚡ n8n 🔧 Workato 📝 Notion 🎯 Jira 📚 Confluence 📦 ServiceNow ☁️ AWS Lambda 🌩️ GCP 📈 Grafana 🔍 New Relic 🔔 Moogsoft 🔬 Postman 🐙 Git / GitHub 💬 Slack 📋 Trello
Career

Work Experience

12+ years across operations, project leadership, and technical delivery.

SentryX
Project Management Assistant
Current
Sep 2025 – Present · Freelance

Supporting the Head PM with task management, timelines, and documentation. Coordinating bug tickets, new features, and enhancements across dev teams.

Freelance
Client Service & Delivery Lead
Current
Feb 2025 – Present

Delivering Shopify and WordPress eCommerce platforms. Automating workflows with Zapier, Airtable & n8n. Acting as primary client liaison throughout the full project lifecycle.

FPT Software
Technical Lead
Jun 2022 – Aug 2024

Lead for a US multichannel video distributor. Monitored streaming infrastructure, handled change management, and led an L2 Application Support team.

Groworx Philippines
Full Stack Dev → OIC Team Lead
Sep 2020 – Jun 2022

Built omnichannel contact center on AWS. Migrated site from HubSpot to WordPress. Grew into OIC Team Lead handling decisions, support tickets, and governance reporting.

Integrated Office Solutions
PHP / Web Developer
Jan 2015 – Apr 2018

Built and enhanced eCommerce platforms using Magento 1 & 2 and ColdFusion. Custom modules, direct client communication, and ongoing maintenance.

LifeData Systems Inc.
Junior QA / PHP Developer
Jul 2012 – Aug 2013

Career foundation in QA and PHP — bug fixes, feature additions, and thorough system testing. Strong foundation across the full SDLC.

Credentials

Certifications

Formal credentials across automation, cloud, and API platforms.

⚙️
Automation Pro I & II
Workato
🔗
Collection by Workato
Workato
🔧
Building SDK Connectors
Workato
💬
Workbot for Slack Badge
Workato · Oct 2021
☁️
AWS Partner: Accreditation (Technical)
Amazon Web Services · Aug 2021
🚀
Apigee API Platform Specialization
Google Cloud · Jul 2019
🔐
API Security on Apigee
Google Cloud
🌐
API Development on Apigee
Google Cloud
Contact Me

Let's Build Something Great

Have a project in mind? Need a Shopify store, WordPress site, or workflow automation? Reach out directly or hit the button below to send me a message.

// Let's Connect

I respond quickly and keep communication clear throughout every project. Fill in the form and I'll be in touch within 24 hours.

📱
Phone / WhatsApp
+63 917 529 1657
📍
Location
Las Piñas City, Metro Manila 🇵🇭
Open to remote work globally