Available for Freelance Projects

Jonathan Tubay

Based in the Philippines, I build Shopify stores, WordPress sites, and Softr apps — then automate everything with Zapier, Airtable, and n8n. From zero to live, from chaos to streamlined.

🛒 Shopify 🌐 WordPress 🧩 Softr 📊 Airtable 🔗 Zapier ⚡ n8n
View My Work → Get In Touch
12+
Yrs Experience
10+
Live Projects
8+
LI Reviews
--:--
🇵🇭 PH Time
What I Do

My Services

From storefront to backend — I handle the full launch cycle.

🛒
Shopify Development

Full Shopify & Plus builds for Philippine and international brands — theme, apps, catalog, payments, and post-launch support.

  • Custom theme dev & app integrations
  • Catalog setup, payments & checkout
  • Post-launch support & optimisation
🌐
WordPress / WooCommerce

Custom sites and stores for local and global clients — from scratch or migration. Fast, mobile-ready, built to convert.

  • New builds or full CMS migrations
  • Mobile-first, SEO-ready from day one
  • WooCommerce store & product setup
🧩
Softr App Development

Airtable data → client portals, internal tools, and web apps with Softr.

  • Client portals & internal dashboards
  • Airtable data modelling & views
  • Role-based access & user management
⚡
Workflow Automation

Zapier, n8n, and Airtable automations for SMEs and growing eCommerce brands — eliminating manual work, saving hours weekly.

  • Zapier, n8n & Airtable flows
  • Multi-step triggers & error handling
  • Saves 5–15 hrs/week on average
📋
Project Management

Agile delivery with Jira, Notion, Confluence — sprints, stakeholders, and teams on track.

  • Sprint planning & backlog grooming
  • Jira, Notion & Confluence setup
  • Stakeholder reporting & risk management
🤝
Client Delivery Lead

Your technical point person — translating needs into action, managing timelines end-to-end.

  • Single point of contact for all delivery
  • Translates business needs into specs
  • Clear updates at every milestone
01Discover
→
02Plan
→
03Build
→
04Support

What do you need?

Portfolio

Live Projects & Internal Tools

Client stores delivered end-to-end, plus ops tools I built to keep everything running.

12+Years delivering eCommerce, automation & ops solutions
5Live production sites actively maintained right now
3Shopify Plus & enterprise-scale builds completed
MOEV Solutions ● LIVE
Live Site
FeaturedWordPressEV / Clean TechPhilippines
MOEV Solutions

Full WordPress build for a Filipino EV charging startup — solo, end-to-end in 3 weeks.

Deirdre P. Malcolm Art ● LIVE
Live Site
SquarespaceeCommercePrint-on-Demand
Deirdre P. Malcolm

Squarespace takeover + eCommerce + Prodigi print-on-demand for a UK artist.

This Portfolio ● LIVE
Live Site
PersonalHTML/CSS/JSNetlify
This Portfolio

Hand-coded from scratch — zero frameworks, particle FX, full dark/light theme.

Toolmart Houston ● LIVE
Live Site
ShopifyWholesaleB2B
Toolmart Houston

B2B Shopify store with Zapier & Airtable automation for a Houston hardware retailer.

Kingdomland Kids
Live Site
Shopify PlusOngoing
Kingdomland Kids

Conversion-focused Shopify Plus storefront for a children's media brand — ongoing.

KDL Video Health Checker
Live Site
Internal ToolPlaywrightAutomation
KDL Video Health Checker

Playwright automation monitoring 132+ videos with a real-time dashboard and push alerts.

Service Health Dashboard
Live Site
Internal ToolMonitoring
Service Health Dashboard

Real-time uptime monitor for 11 services with instant Slack degradation alerts.

Project Health Monitor
Live Site
Internal ToolPlaywrightGitHub Actions
Project Health Monitor

Playwright checks on GitHub Actions schedule — logs to Airtable, alerts via Slack & email.

Social Proof

What People Say

Real feedback from clients and LinkedIn recommendations from colleagues and managers.

✦ Recent Client
★★★★★

"I had the pleasure of working with Jonathan during the process of setting up my website and eCommerce section for my paintings. He has been more than helpful throughout my journey, friendly and pleasant, a man of total integrity and entirely trustworthy. No question I posed was left unanswered and no changes or amendments were a problem. I would highly recommend Jonathan — the speed, efficiency and quality of his work, his constant feedback and pride in his job was clear. I am proud to have had him involved in my website development."

DM
Deirdre Mcaree
Client · Deirdre P. Malcolm Art
✓ Direct Client
✦ Recent Client
★★★★★

"Working with Jonathan on our website was an excellent experience from start to finish. He was consistently professional, proactive in his approach, and always delivered on time. Throughout the process, he communicated clearly and made sure our needs were understood and met. The final website he presented exceeded our expectations — not only in design but also in functionality and overall user experience. Since launching, we've received great feedback and positive reviews from our clients and partners. We highly recommend Jonathan to anyone looking for a reliable and talented web developer."

MO
Manuel Olondriz
Client · MOEV Solutions
✓ Direct Client
★★★★★

"Jonathan is a great person to have in your team. He has the right attitude, is reliable and truly treats his teammates as family. He's highly regarded — please don't hesitate to contact me if you're after a referral."

RF
Rodney Frost
Group CEO · Jonathan's mentor
in LinkedIn
★★★★★

"I worked with Jonathan for a year and a half and found him to be a very eager and enjoyable person to work with. Always willing to learn and always up for a challenge."

JC
Josh Cooper
IT Manager · Solution Delivery · Agile Master
in LinkedIn
★★★★★

"Jonathan is a hardworking and dedicated developer. His communication and commitment are fantastic. He has a great nature and is very keen to help where he can. He is an asset."

PM
Peter Miller
Senior ERP Implementation Lead · Microsoft Dynamics 365
in LinkedIn
★★★★★

"Jonathan is an excellent person to work with. He was quick to take charge of his team when the opportunity presented itself. Always willing to help a helping hand and very adaptable."

EC
Edlene Cervantes
Lead Project Manager · PMP®, CLSSGB
in LinkedIn
★★★★★

"I was very impressed by how quickly Jonathan was able to add value — understanding the product almost immediately and suggesting improvements within the first few days. Always friendly, professional and easy to work with."

KB
Katie Boland
Chief Engineer · CBA x15 Ventures · Client
in LinkedIn
★★★★★

"Jonathan is a very competent and diligent engineer. A good team player who always takes the initiative to lead. Has a fun and easy going attitude and is a pleasure to work with. I highly recommend him."

DB
Dinusha Bodhinayake
Senior Software Engineer · NodeJS / TypeScript
in LinkedIn
★★★★★

"Jonathan has solid work ethic. He consistently demonstrated his passion for problem solving. I have no doubts in his technical skills."

CJ
Carmela Joyce Tolentino
Training Manager · Groworx Philippines
in LinkedIn
★★★★★

"Jojo is a ray of sunshine in the team. His positivity is contagious. He is focused and result-oriented, always ready to roll up his sleeves and blow everyone away with his amazing work."

ML
Mikie Lim
Online Retail · Marketplaces · Managed Jonathan directly
in LinkedIn
★★★★★

"It was a pleasure to work with Jonathan, who led the offshore support team for our product! He brought great energy and leadership to the role every single day."

TT
Trish Talob
Strategic Designer · Same team
in LinkedIn
Career

Work Experience

12+ years across operations, project leadership, and technical delivery.

Certifications
W Workato 5
Automation Pro I2021View → Automation Pro II2021View → SDK Connectors2021View → Workbot for Slack2021View → Collection Badge2021View →
⚡ Amazon Web Services 1
Partner Accreditation (Technical)2021View →
Google Cloud / Coursera 4
Apigee API Platform Specialization2019View → API Security on Apigee with Honors2019View → API Development on Apigee with Honors2019View → API Design & Fundamentals on Apigee with Honors2019View →
Special Thanks

The Spark Behind the Work

Sometimes the right leader changes everything.

Nick Le
Director · SentryX
LinkedIn SentryX
"Before Nick, I was going through the motions. He gave me real ownership — Shopify builds, automation pipelines, critical releases — and never once questioned whether I could handle it. That environment made me want to go further. I started building tools on my own initiative, just because I finally felt like my work mattered. That's what a great leader does — not push you forward, but make you want to move yourself."
— Jonathan Tubay
Contact Me

Let's Build Something Great

Based in Las Piñas City, Philippines and open to remote projects worldwide. Need a Shopify store, WordPress site, or workflow automation? Reach out directly or hit the button below to send me a message.

📧
Email
jonatsbuilds@gmail.com
📱
Phone / WhatsApp
+63 917 529 1657
📞 Call 💬 WhatsApp
💼
LinkedIn
linkedin.com/in/jonathantubay
// Let's Connect

⚡ Usually replies within 24h

I respond quickly and keep communication clear throughout every project. Fill in the form and I'll be in touch within 24 hours.

📧
📱
Phone / WhatsApp
+63 917 529 1657
📞 Call 💬 WhatsApp
💼
📍
Location
Las Piñas City, Metro Manila 🇵🇭
Open to remote work globally
Available for Projects 📅 Book a Free Call
Let's Talk →